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Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via a number of strategies that include: targeted keywords, site architecture, relevant content and other. We know very well that, most often, search engine optimization plays a critical role in our client's online marketing strategy, that's why we take our job seriously and stay on top of the latest search engine indexing criteria, and their ever-changing algorithms.
The SEO strategy we propose involves working with you to lay out a plan that will attract potential clients primarily, not occasional visitors, to your website. In order to accomplish this, here are the steps we follow:
- Analyze competition - We research the competitive landscape by looking at your competitors' websites and figure out how we can top them in search engine ranking.
- Keyword research - We do an extensive keyword research based on analysis of phrases that your customers might type into a search engine. That helps us create a list of targeted phrases and keywords that will insure high ranking in the search results.
- Content audit - With your help, we decide on the website content to make sure it is concise, relevant to your business, and keyword-rich.
- Search engine submission - Once finished, we manually submit the website pages to major search engines for indexing; it takes approximately 90 to 120 days for a new website to get indexed, sometimes longer.
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