We could give you a long list of reasons why you need a website, but we will focus on the main ones, those that no business that wants to grow can afford to ignore:

• Wider customer base
• Increased geographic exposure
• Online selling
• Inexpensive, effective advertising
• Efficient marketing
• Free market research
• Easy customer feedback

Through your website, your business will be visible to a worldwide audience 24 hours a day, 365 days a year. With an ever increasing number of people using the internet as their main way of researching and buying goods and services, this is a potential market you don't want to miss. Even if you don't plan to sell goods online, it is still important that you have a website which can advertise your business. After all, this is the cheapest, the simplest and the smartest way of advertising nowadays.

Most forward thinking companies do have a website, and those without one are working hard to catch up with them. They know that without an online presence, they lose customers in favor of those businesses that are already represented on the internet.

A website is a free tool for researching your customer base and a medium that can easily provide customer feedback and market analysis.